US Sues Google to Break Up Ad Unit in Heated Antitrust Fight

The Mountain View, California-based firm is No. 1 within the $626.9 billion international digital advert market, in accordance with 2023 estimates by analysis agency EMarketer, with the US representing the largest piece. Alphabet’s advert operations are anticipated to usher in $73.8 billion in US digital advert income in 2023. Most of that, $58.50 billion, comes from Google’s search promoting enterprise. The remaining $15.29 billion is from show adverts. Google runs an ad-buying service for entrepreneurs and an ad-selling one for publishers, in addition to a buying and selling change the place each side full transactions in lightning-fast auctions.

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