Taylor Swift’s ‘Clean House’ is now an iOS / Android sport — and it is truly price enjoying


I am enjoying an interactive music video for Taylor Swift’s “Clean House” and I am doing the whole lot I can to keep away from Taylor Swift. I have already got a reasonably good concept what she’s going to do — I noticed the linear video already — so what I actually care about is following across the artist whose portray will get ruined because the music progresses. Or perhaps the snoopy butler. Or the clumsy gardener. Or perhaps I simply need to hand around in the massive eating room and simply see who waltzes out and in. One thing feels very off in regards to the structure of this home and it is beginning to mess with my thoughts. I ought to most likely simply keep within the eating room and let individuals come to me.

That is the Taylor Swift Expertise, obtainable beginning at this time as a free app for iPhone / iPad and Android, and it is the most effective model of Myst starring Taylor Swift. As Swift strikes all through the home with the unlucky boyfriend du jour, lip syncing the lyrics all of the whereas, you possibly can discover every of the six rooms for Easter eggs (e.g. a e-book known as My True Loves which is definitely handwritten lyrics and polaroids of her cats). There are 40 collectibles in all, every numbered 1 by way of 41 (the quantity 40 is inexplicably skipped). No concept what you get when you gather all of them. Every room is captured in 360 levels, managed through touchscreen or accelerometer (no, there is not any Oculus Rift help).

The entire piece is a collaboration between the artist and RadicalMedia as a part of American Categorical’s Unstaged collection (which up thus far has usually a stay live performance; a rep from AMEX tells me they’re going to be making an attempt out this new method with different artists sooner or later). The entire thing was shot in tandem with the precise music video utilizing Hex cameras. (The music video’s director, Joseph Kahn, additionally served as director for the app.) And if you have not seen the linear, non-interactive model of “Clean House,” that is obtainable on the app, too.

As quickly because the music is over, so too is the expertise — the whole lot is choreographed to “Clean House.” And to be sincere, I am most likely going again in to attempt to discover all the opposite collectibles. But when it takes greater than 5 tries, I am gonna should mute my telephone. Look, it is a catchy music however I… I can solely take heed to the identical factor so many instances.



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