Missy MacKintosh: Transforming & Reinventing Clean Cosmetic Brand (MisMack)

Within the millennial era, the place cosmetics and make-up have change into as necessary as their bodily look. Simply as dressing model is important for boys, so is make-up and getting set in an appropriate means for ladies.

Because the outdated saying goes, “First impressions are lasting impressions!”

The way in which we current ourselves says loads about our personalities and has an affect on our characters as people as effectively. When the make-up period started, the merchandise had been ready with loads of chemical substances, making them troublesome to make use of for a very long time. Thus, introducing make-up merchandise was integrally important.

With the concept of creating clear merchandise, Missy MacKintosh launched her model, MisMacK Clear Cosmetics. Because the identify goes, Missy MacKintosh, the CEO and Founder, emphasizes representing sustainable, clear, and ethically sourced merchandise, accompanied by Peta Vegan and Peta Cruelty-Free merchandise. It’s a revolutionary, pure magnificence model that mixes professional-quality functions with environmentally pleasant manufacturing.

MacKintosh Clear Cosmetics brings a spread starting from mascara to basis, from blushes to setting powder, numerous pastel colours, and rather more. It has a spread of Skilled Make-up Artist Companies like Bridal Make-up Purposes, Headshot occasions with a number of educating classes like Personal one-on-one Make-up classes, and Males’s Grooming classes with Complimentary Pampering classes for all.

Let’s dive into this colourful and clear story and be taught extra about it by means of the highlights of the interview beneath:

Kindly temporary our readers about your self and your skilled journey to date.

My identify is Missy MacKintosh. I’m the Founder/CEO of Canada’s Most Revolutionary Clear Magnificence Model – MisMacK Clear Cosmetics. I’ve been an expert Make-up Artist for over 16 years. I studied at Blanche McDonald and Make Up Ever Academy in Paris for airbrushing and labored in administration for corporations equivalent to Make-up for Ever, Nars, and Buyers Magnificence Boutique.

My work has been featured in Huffington Submit, Each day Mail, Cosmopolitan, and rather more. In 2016 I used to be launched to Clear Magnificence. I fell head over heels in love with the integrity of Clear however couldn’t discover merchandise that held as much as my exact skilled requirements.

So, I took issues into my very own fingers and created MisMacK Clear Cosmetics from the bottom up in my small-town basement in Canoe, BC, whereas working alongside two feminine Canadian Chemists. I grew out of my basement and into two storefronts throughout a World Pandemic.

Please inform us about your organization, its mission, and its imaginative and prescient. What function did you play in furthering its improvement and outreach?

MisMacK Clear Cosmetics is Canada’s #1 Clear Magnificence Model. Main the Clear Magnificence revolution with modern, award-winning merchandise that aren’t merely good for clear however carry out higher than mainstream. We’re Made proper right here in Canada, Peta Cruelty-Free, Peta Vegan, and small batched. From Clear Skincare to multi-tasking make-up, MisMacK has a house in each stage of your self-care routine.

MisMacK goes past merchandise and into empowering companies. Now with a web based retailer and two storefronts (Salmon Arm, Victoria BC), we provide Free Pampering Classes all day, on daily basis, one on one non-public make-up classes, make-up functions, hair styling for occasions, headshot occasions, Zoom Consultations, Zoom Classes and a lot extra.

MisMacK is the one clear beauty line that outperforms standard cosmetics. By way of a cocktail of modern merchandise and empowering training, MisMacK is making make-up and skincare approachable to all people throughout the globe.

Our Mission is to coach and empower people in all places that make-up doesn’t outline you; it’s merely a software of empowerment.

Our Imaginative and prescient is to have MisMacK shops throughout the globe.

MisMacK is me. I’m MisMacK. I developed each side of the model, from branding, package deal design, and formulations with my chemists, to creating our model ideas shops and empowering companies and coaching.

What was your inspiration to step into the trade that you’re now serving?

I’ve been obsessive about Make-up since I used to be three years outdated. The humorous factor was that there was not a sew of make-up in my home rising up aside from one lip tint that my mother wore. You’ll all the time discover me enjoying in my pal’s mother’s make-up bag, enjoying faux photoshoots in my yard.

Once I was 14 years outdated, my mother joined Mary Kay. I believed I had died and gone to heaven. I used to be her right-hand girl for 4 years till I turned 18 and was ready to enroll myself. My mother took me to all of the Conventions in Toronto, and I bear in mind sitting there considering, “Man, I don’t wish to simply work for Mary Kay; I wish to BE Mary Kay. The founder, the individual constructing the model, the formulation, and empowering others.” However how does that? So, I put it into the again of my head as a dream that might by no means aspire to something, however I knew I needed to be within the make-up trade.

Quick ahead to a couple years later, and I used to be in Dallas at a Mary Kay retreat, the place I met somebody from Vancouver. She instructed me she was going to highschool to change into a Make-up Artist (insert hair flip). I used to be like, “Shut Up! You are able to do that!” This was means earlier than YouTube/Fb/social media. I had by no means heard of this as a profession. As quickly as I obtained house, I regarded up Make-up Artistry Faculties in Canada, discovered Blanche McDonald, and the next summer season, I graduated with Honors.

Please inform us concerning the merchandise, companies, and options provided by your organization. And the way do they stand out within the trade?

MisMacK presents a completely full, inclusive line from award-winning Pores and skin/Solar care to the #1 promoting 9 ingredient Basis, Lashes, Brushes, Biodegradable Glitter, Eye’s/Cheeks/Lip – we obtained you lined.

We’re small however mighty and the grasp of Multi-Use Merchandise. Our award-winning merchandise are like nothing else available on the market. I designed Each to have a number of makes use of, so we’re eliminating wasteful packaging, and the guilts you get while you open up an overfilled make-up bag.

MisMacK performs higher than mainstream. Which means we maintain as much as skilled performances however can also be extraordinarily simple to make use of for the wonder beginner. Excessive Pigment Focus, revolutionary Clear Know-how, Poisonous Free, Canadian Made, Peta Cruelty-Free, Peta Vegan, we verify all of the containers.

Make-up isn’t a passive sale. It takes the facility of training to totally perceive find out how to use our merchandise. Due to this fact, I created our Signature Service – MisMacK’s Free Pampering Classes at our Model Idea Shops. It’s a tremendous option to really feel, attempt, and perceive find out how to use every product and be taught some new strategies as we go.

From there, we train non-public one-on-one make-up classes, which is essentially the most wonderful option to discover ways to carry out your most lovely options with out making an attempt to cowl them up or change who you might be. Supplying you with the instruments to open your make-up bag, figuring out you will have the boldness and understanding of find out how to use every product.

We additionally provide skilled make-up functions and hair styling for weddings and occasions and Make-up Artistry Coaching Program. Every little thing Make-up below one roof.

We make you are feeling good from the within and out of doors with clear merchandise that respect your physique and empower you to make use of make-up in your phrases. And empower you to embrace your lovely self. At MisMacK, you might be welcome as you might be, and we have fun you.

Based on you, what units your organization aside from different corporations inside your trade?

Each side of MisMacK is altering the sport. From our Revolutionary formulation to our empowering instructional companies at our Model Idea Shops. There isn’t a different Model doing what we’re doing. We’re uncooked and actual, Model customers can really belief.

Make-up is a really weak factor to speak about, particularly when you find yourself a no-makeup wearer however wish to discover ways to carry out your lovely pure options. We search to coach and empower people in all places to ignite their creativity, have enjoyable with make-up/self-care, and be unapologetically themselves by offering a protected, inclusive, instructional, non-judgmental environment together with protected merchandise which might be good for you and the surroundings.

How do you suppose superior know-how will improve the operations of your trade within the close to future? And the way is your organization getting ready for that change?

There’s know-how now that you may nearly attempt on lipstick out of your cellphone. Nevertheless, I imagine you possibly can by no means exchange in-person human connection or the texture of a product, for that matter. That connection builds the belief of a model.

 Take a look at films; for example, CGI (computer-generated imaging) got here in and changed SFX (particular results make-up) artist for a bit. Now seeing exhibits going again to conventional SFX artistry, you possibly can really feel the magic behind it. It brings out the character much better than a computer-generated picture. 

There’s magic in actual life, human connection. It builds confidence and belief in some ways. I like that know-how so far has opened the world to us by with the ability to provide digital human connection by means of our on-line Zoom Classes and Zoom Consultations. I look ahead to fashionable know-how to return that builds additional connections.  

Inform our readers concerning the main challenges in your profession. And the way they aided you in creating your management expertise.

I’m from a small city the place I by no means thought I might have the ability to do make-up full-time, not to mention construct a make-up model out of my basement. I’ve by no means gone to highschool for enterprise or entrepreneurship. I needed to determine each side out, from package deal sourcing to design to formulating, then launching, delivery, promoting, and rising.

It pressured me to determine it out and by no means quit. If you end up doing one thing you will have by no means finished earlier than, each step is a problem. Every micro and main step has developed my resolution expertise which I can now lead my staff.

As an skilled chief, what recommendation would you want to provide to aspiring entrepreneurs and fans who want to enterprise into the trade that you’re in?

Being a full-time make-up artist is a tough journey, not to mention constructing a model from the bottom up. Don’t simply stop your day job. Facet hustle and slowly reduce your full-time job till you possibly can go full-time.

It took me 6 years to get to that place, plus one other 5 years to get to the place MisMacK is presently. Rome was not in-built a day. It takes drive, willpower, and failure. You could fail into your circulation as an entrepreneur. If you’re not failing, you aren’t rising.

The place do you see your self sooner or later? Additionally, how do you envision scaling your organization’s operations and outreach within the coming years?

I plan to franchise our MisMacK shops and have them throughout Canada. Then work out means into the US and Europe. I like that this might be given the chance to different entrepreneurs the chance to construct one thing that they love and are captivated with making different individuals really feel wonderful from the within out.

Give us a number of testimonials out of your college students or dad and mom and awards or recognition that precisely spotlight your organization’s place available in the market. (If out there/permissible)

Anna Marsh – MisMacK Scholar/Retailer

“I took the Stage 1 Make-up Artistry course at MisMack and have fallen in love with the wonderful merchandise! I’m so pleased that I’ve had the chance to attach with Missy MacIntosh! Not solely did she provide a enjoyable and value-packed program, however she has additionally continued to be a help for me as I retail the merchandise. I’ve additionally had referrals for wedding ceremony hair and make-up shoppers for the upcoming season from her. My reference to Missy has been empowering for me. As one other girl on this extraordinarily aggressive trade, I discover her to be tremendous welcoming and inclusive!”

Alan Harrison – Mayor of Salmon Arm

“What units Missy aside from others is her mission to empower others. I witnessed this firsthand when Missy was a visitor presenter at a youth-organized on-line seminar. Missy shared her story. Youth members had been absorbed in her message. They requested many questions and left with the sensation, “I can do that.”

5 Star Google Assessment

“I actually have no idea find out how to put into phrases how a lot MisMacK has helped me. I’m 36 years outdated and have handled power pimples my entire life. I’ve all the time been ashamed to exit in public with no thick layer of basis protecting my blemishes and scars left over from highschool. I’ve tried all the pieces; I’m certain many had heard this earlier than, “tried all the pieces.” From Accutane and different prescriptions rising up, to essentially the most advisable dermatologist merchandise, to seeing specialists. I presently dwell in New York, Brooklyn… my dad and mom dwell within the Inside of BC… This previous March, I walked into MisMacK in Salmon Arm and chatted with Missy. I had my doubts, considering, “how might MisMacK be any completely different.” I went on a limb and bought the cleanser and facial oil. I used the cleanser on daily basis, twice a day – within the morning and at night time to take away my make-up. Weeks glided by, and I began to note that I used to be utilizing much less and fewer basis to cowl my scars. By mid-Might, I visited my dad and mom once more… confirmed up for the primary time, not carrying any make-up in any respect. I booked a Pampering session with Missy, and it was phenomenal. Not solely displaying me find out how to proceed to deal with my pores and skin however educating me find out how to use make-up. I used to be in tears, am in tears serious about it… that is really the primary time in my life that I’ve discovered a line that has helped give me the boldness and vanity to indicate my actual face in public. That’s what MisMacK has given me, and I’ll eternally be grateful.”

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