Erika Montes, SoundCloud’s Global VP for Artist & Label Relations, joins Rostrum Records as President

Erika Montes, former World Vice President for Artist & Label Relations at SoundCloud, has been named President at Rostrum Data.

Montes’ appointment at Rostrum signifies that she is exiting SoundCloud after six years with the web audio distribution platform.

In her new position at Rostrum, Montes will lead Rostrum’s progress technique and oversee frontline label operations, in keeping with a launch on Wednesday (January 25).

She is going to report on to Rostrum founder Benjy Grinberg, who will transition to the brand new position of CEO. Montes’ appointment marks the primary time within the label’s historical past that the president place can be occupied by anybody aside from Grinberg.

“Her unimaginable monitor document of figuring out and supporting the careers of a number of the most influential musicians aligns completely with Rostrum’s strategy to growing long-term success for artists.”

Benjy Grinberg, Rostrum Data

Commenting on the appointment, Grinberg, mentioned: “I’m so excited to welcome such a sensible, passionate and artistic govt like Erika to the Rostrum household.”

“Her unimaginable monitor document of figuring out and supporting the careers of a number of the most influential musicians aligns completely with Rostrum’s strategy to growing long-term success for artists.”

The scope of Montes’ job additionally entails working carefully with artists, managers, and distribution and model companions in growing partnerships and alternatives.

In her earlier position at SoundCloud, Montes led artist and label relations.

In line with the announcement, Montes helped SoundCloud launch a multi-phased program referred to as “First on SoundCloud” final 12 months, by means of which the platform invests in 9 rising artists throughout genres.

Previous to SoundCloud, Montes held roles at Fuse Networks, LoveLive, and Island Def Jam, serving to launch the careers of artists like Rihanna, Kanye West, Justin Bieber, Fall Out Boy, and Ne-Yo, amongst others.

“I’m thrilled to hitch Rostrum Data and work alongside Benjy, a visionary stuffed with ardour for music and deep experience in constructing and rising artist careers,” mentioned Montes. 

“I look ahead to combining our abilities and persevering with that custom as I construct out the following 20 years for Rostrum and our artists to solidify our position because the main unbiased label,” she added.

Los Angeles-based Rostrum was based by Grinberg in 2003 whereas he was working at Arista Data, a document label owned by Sony Music Leisure. The corporate says it takes an artist-centric strategy to growing expertise.

Its roster contains DC The Don, Downside, Wealthy The Child, Alé Araya, Lou Phelps, My Favourite Coloration, and Brevin Kim. Rostrum is understood for locating rappers Wiz Khalifa and Mac Miller.

Hip-hop and R&B web site VIBE named Rostrum among the many The Prime 5 Hip-Hop Report Labels to Watch in 2012.


Elsewhere, SoundCloud‘s former Director of Enterprise Growth,  Alvaro Galbete-Velilla, was just lately appointed to the position of Senior Vice President, New Enterprise at Common Music Group.

Music Enterprise Worldwide


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