Apple retains top smartphone spot as global shipments fall to 2013 low

Apple maintained its place because the world’s largest smartphone maker by shipments within the fourth quarter of 2022, in line with IDC. Nevertheless, iPhone shipments declined 14.9% year-on-year.

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International smartphone shipments plunged within the fourth quarter of 2022 — normally a giant vacation purchasing interval — due to macroeconomic weak spot and mushy shopper demand, in line with market analysis agency IDC.

Electronics corporations shipped 300.3 million smartphones within the October to December quarter, an 18.3% year-over-year fall, IDC stated in a report revealed late Wednesday. The drop marks the largest-ever decline in a single quarter.

A complete of 1.21 billion smartphones had been shipped in 2022, which represents the bottom annual cargo whole since 2013 “attributable to considerably dampened shopper demand, inflation, and financial uncertainties,” IDC stated.

“We’ve got by no means seen shipments within the vacation quarter are available decrease than the earlier quarter. Nevertheless, weakened demand and excessive stock triggered distributors to chop again drastically on shipments,” stated Nabila Popal, analysis director at IDC.

Shipments symbolize the units that corporations like Apple and Samsung ship to retailers and cell carriers. They don’t equal gross sales however they do give a sign of demand.

IDC stated that the “powerful near the yr places the two.8% restoration anticipated for 2023 in severe jeopardy with heavy downward threat to the forecast.”

Apple maintained its place because the primary smartphone maker on the planet. The U.S. tech big shipped 72.3 million iPhones within the fourth quarter, down 14.9% yr on yr, IDC stated. Apple had a 24.1% market share. The decline got here though Apple launched its newest fashions — the iPhone 14 sequence — forward of the essential vacation quarter.

Apple confronted quite a lot of provide chain points within the December quarter after the world’s largest iPhone manufacturing plant in Zhengzhou, China, was hit with a Covid outbreak and employee protests.

Samsung, the second-largest smartphone participant, noticed shipments decline 15.6% yr on yr to 58.2 million models. Samsung didn’t launch a model new flagship smartphone for the fourth quarter however is holding an occasion on Feb. 1 at which it’s more likely to exhibit its new gadget.

Chinese language electronics maker Xiaomi, which got here in third, shipped 33.2 million models within the fourth quarter of the yr, down 26.3% yr on yr. That was the largest decline among the many high 5 smartphone gamers, which additionally embrace Chinese language smartphone makers Oppo and Vivo.

“With 2022 declining greater than 11% for the yr, 2023 is ready as much as be a yr of warning as distributors will rethink their portfolio of units whereas channels will suppose twice earlier than taking over extra stock,” stated Anthony Scarsella, analysis director at IDC.

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